You’ve probably seen numerous different banners – at street corners, in shopping malls, on the town square, on various High Streets, at exhibitions and trade shows, and anywhere else you can think of. But if you think about it, is there any particular banner that really caught your eye and which you can still remember? Probably not. This is because most banners we see are not really made with ‘instant recall’ in mind and were created and designed in just a simple, standard way.
If you have a business of your own and would like to make use of banners to promote your business, your new establishment, or even to promote an event or sale, you should know how to properly design your banners so they really stand out.
Here, then, is what you should know and consider if you would like your banner to wow the crowd:
The importance of a catchy phrase, headline, or title
The purpose of your banner is to catch – and retain – prospective customers’ attention, right? With this in mind, you need to come up with a good phrase, title, or headline which can grab the attention of your potential customers and make them interested enough to read on. When making your phrase or title, make sure that it is short yet easy to understand (and remember). It should also be big enough and placed prominently on the banner so it can be seen even from a distance. If you are selling organic honey, for example, then you may want to display a phrase or title like ‘100% Organic – Guaranteed!’ in order to pique the reader’s interest and make them want to learn more.
The placement of relevant images and text on your banner
Another major aspect to consider is the placement of relevant images and text on your banner. If you are describing a product or the benefits of a service, for instance, don’t place the images or text related to this at the bottom. All essential images and text should actually be placed at the eye level of your readers as this is the area on your banner that is likely to get the most attention. If you want, you can just place your contact information and website at the bottom of your banner, as once a customer is interested enough, they will read on to the bottom.
Simplicity is key
When creating your banner, you may be tempted to ‘flood’ it with information and list down all the virtues and merits of your product or service you can think of. This won’t do at all. Instead, make a list and narrow it down by choosing only the most relevant benefits or advantages – the facts or info that you think customers may want to know. Keep your banner simple and short, and be straightforward as well. Customers will hardly read all the words or text in your banner, and if you fill it with too many words and phrases, your customers will likely suffer from information overload.
The importance of high quality images and graphics
Having the right content and the proper text is useless if you don’t have the right images and graphics. So make sure that the images and graphics you choose for your banner are of high quality. If you can afford it, hire a professional photographer to take photos for you. If you are having difficulty with the design and graphics of your banner, you can always turn to the experts at banner printing services such as rollerbannersuk.com who would be more than willing to present you with various design templates that are sure to suit your preference.