The global market is a ruthless business arena. Quality will always be king, and that will be the first rule to give you the edge in the game. Still, being small means you are more than often overlooked by clients. Albeit, there are ways you can improve the way your small startup is perceived, and with a simple changes and investments make you a contender among the international giants in your respected business activity.
A Professional Online Platform
Today, any successful business relies on online promotion. That’s where a quality website comes in. It will be your company’s main platform from where all your customers can get introduced to your products or services. Getting in right from the beginning will definitely set you apart, and give you a professional and reliable base from where to campaign into other fields. Websites with a company domain URL may be pricey, and require monthly maintenance, which can increase costs, but it’s worth it. Hire a professional website designer to make the website reflect your brand, and always strive to make it user-friendly, because the customer is always right.
An Easy and Free Customer Service
When designing your website, you might consider inputting a blog page, as an integral part of it. This simple feature, provides your customers a free service, which takes little time, but has enormous potential. Website blogs improve SEO value of your site, increasing its visibility among search engines, but also relate your startups desire to satisfy customers’ needs and demands.
A Professional Signature
Staying on the topic of online visibility, and brand presentation, another sound investment is a company e-mail extension. This professional look improves your prestige among consumers, investors, and partners alike, which may prove to be a deciding factor when concluding business. Among numerous options out there, the two best choices worth researching are Google Apps for Business, and Office 365 Business. They will not only make your newsletter, and e-mail announcements look the part, but also offer useful business features, and plug-ins that can improve other aspects of your business.
Investing in Your Greatest Asset
Being small also provides numerous possibilities for improvement. And one of the best ways to do this is by investing in your employees. Taking your company’s staff to tradeshow and conferences not only improves the visibility of your brand, but also provides an opportunity for your staff to network with potential clients, partners, and learn something new in the process. Your employees are your greatest asset so sending them with constructive team-building events can improve productivity, and bring something new, inspiring, and worthwhile to your business table.
Dressing to Impress
Professional attire might seem insignificant, but it resonates volumes during interpersonal relations. A new company on the rise that dresses to impress can reflect a level of confidence among clients. More importantly, professional business promotional clothing has a much greater impact on the employees themselves. Elegant clothing can boost confidence, emitting confident, positive body language, and can reflect unity among your staff. Uniformed clothing improves their sense of belonging to a team, so even something as insignificant as a T-shirt, pin with the company logo, or uniformed ties, can influence how big your company looks in the eyes of others.
Your Company’s Calling Card
Business cards may seem like insignificant pieces of paper, but they leave a major psychological impact during face to face situations. Handing out a business card during the first encounter with a potential partner, or client will improve your chances of leaving a quality first impression. First impressions stay with us more, so taking the time and effort into making a well-designed card, can give you the positive reaction you are searching for.
At the end of the day, despite the size of your company, it retains a great advantage over the bigger competitors – it has immense potential. All you need to do make a couple of small changes that will make you look big, and channel that potential into success.