When you take on the challenge of a charity bike ride there are two important goals that you will need to achieve – the goal of completing the physical challenge of the bike ride itself and the goal of raising enough money for the charity. One isn’t necessarily harder than the other, they simply require different skills and approaches.
Getting donations for charity cycle rides can be quite difficult sometimes, so it is important to have the right approach. Sometimes people can be hesitant to part with their money, even if it is only a small donation to a very worthy cause. Your goal will be to encourage your friends and family to give to your charity, so that you can raise the money you need to complete your cycling challenge.
Here are some tips that you can keep in mind that will help you to get more donations for your next charity bike ride.
Helpful Fundraising Tips
- The first step is to set up a website, because the internet can be a powerful tool for spreading the word about fundraising. There are websites already out there such as JustGive that make it really easy to set up a page for your charity.
- Make sure that the website is designed in a visually appealing way with a lot of attractive images rather than large blocks of text.
- Also, the “donate now” button should be prominent and easy to see and the design should draw the visitor’s eye toward it.
- Create a profile image or a logo to associate with your fundraising drive. Make sure that you use this in every page and social media profile in order to create consistency for your brand.
- Tell the world! Share the donation page on your social media account and encourage everyone you know to share it as much as possible. The more people who hear about your charity bike ride challenge, the more possible donations you might be able to collect.
- Make it as simple as possible for people to donate. They might not have a lot of time, so if it takes several minutes to fill out a form they might skip it. Make it so that they can donate within seconds with only a few buttons to click.
- Don’t start with an empty donations page. Make sure that you already have at least one or two donations on the page, even if they are just from friends, family or yourself. Many people won’t want to be the first to donate and having other donations already there will make them more likely to want to join in.
- Offer something extra, personal and fun. For example, if someone donates more than a certain amount to your cycling trip you will send them a postcard when you reach the finish line. It is those special touches that motivate people to want to get involved.
- Make sure that the donation page has a secure way for people to make their payment. They will feel better about handing over money if they are not worried about identify theft or scams from online payment systems.
- Tell as many different groups of people about the charity bike ride as possible, from your family to your friends to your co-workers. The more donations you can get, the better!
- Offer multiple different methods of payment so that people can choose the one that works for them. For example, a Paypal payment might work better for some people and a bank transfer might be an ideal option for someone else.
- Be as transparent as possible about where the money is going and how it is being used. Many people want to know what impact the charity is making and what their money is going towards. Focus on concrete things, rather than vague promises.
- Send people a Thank You letter after they make a donation. They will appreciate this gesture of recognition. If possible, consider offering people a small gift as a thank you if they donate over a certain amount.
These are just a few of the ways that you can get more donations for your charity bike ride. These types of fundraising events are not only a lot of fun, but they can be a powerful way to raise money and awareness for a great cause.