Whilst having a website designed for your business can be a long and time-consuming process, it is definitely worth it if the design is effective. And when it comes to effective website design, you need to think outside the box – beyond the bells and whistles of big and bright logos, flashy texts and images, and everything else. There are a number of considerations in effective website design that you may not even be aware of, but a good website designer should be able to steer you on the right path.
Here, we bring you a list of four web design dos and don’ts that are a must if you want your website to be truly effective.
1. Do think about what’s truly important for your website and focus on it
You first have to think about your aim or focus with regards to creating your website. Is it for selling a particular product? Is it a blog which offers discounts, freebies, and promotions? Or is it just a simple website giving information about your services? Whatever it is, you have to focus on it and showcase it on your website home page. For instance, if your aim is to sell a particular product, then you have to show it prominently on the home page but also allot space for a call-to-action on the secondary pages of your website for that particular item.
2. Don’t put too many advertisements on your pages
If you want your website or blog to pay for itself, then you may be considering ad placements across all your website’s pages. Whilst this may work in some circumstances, make sure that you are not overloading your pages with too many advertisements. For example, if you have a page that displays seventy percent advertisements but only thirty percent relevant content, the chances are high that visitors will simply leave and decide never to visit your site again. Don’t make your advertisements a top priority – instead, have them blend in with the rest of the content on your page and don’t let them overshadow your website’s content.
3. Do have a well-structured page
Gone are the days of websites where the information you see is spread out in a haphazard way. Today, the most effective websites are those which display a more structured look – one in a grid pattern or system (much like the pattern of a good newspaper). The great aspect about the grid look is the fact that it is easy to read and follow and clearly lays out whatever information you want to share or display so your readers and visitors will be encouraged to stay.
4. Don’t overuse ‘boxes’
Speaking of a grid format, there is such a thing as too many as well. The grid format or system makes use of several specifically-placed boxes which gives a clear and concise structure to the different pieces of information in your web page. But don’t overdo it, either. Web design Cheltenham experts such as Montpellier Creative recommend making sure that your webpage boxes are placed properly on the page and that they are organised in such a way to make them look, well, organised. What you can do is place pieces of information or categories that are closely related together so visitors can easily find what they are looking for.
When it comes to web design, web design Cheltenham specialists like Montpellier Creative agree that effective web design takes into consideration the factors that most people overlook. When you are in expert hands, however, your website design can truly go beyond your expectations.